Search Engine Optimization


Link Building

Link building is a tactic or series of tactics that increase the number of websites linking to a particular page or domain. Some factors in this approach include:

  1. How many links are pointing to a specific page or a domain from other unique domains?
  2. How are the links positioned and what text is included in the hyperlink on the page they live on?
  3. What are the unique characteristics of the site(s) linking to the page or domain?

A website with a large number of inbound links to pages can enjoy a boost in rankings when a search engine deems those links as valuable. The value is determined by authority, relevance, popularity, and other ranking mechanisms that make up the algorithms of Google and other search engines.

Think Like an International Search Engine

To take this approach to an international campaign means building upon the foundation of domestic link building practices and beginning to think how a non-domestic search engine might look at it. Here are a few questions to ask, using India as an example: Is the information on your page relevant to visitors from India? Are people in India writing about the topic on this page, and do they consider this particular site a good resource when they do? Are other popular sites and authors in India linking to this website?

Keyword Ranking

Keyword ranking is the position in the search result by searching specific keyword on search engine. Commonly users will click those web sites at first search several positions only. So it is important to monitor your rankings and improve them to drive more visitors to your web site, not to your competitors.

Keyword ranking

where your site is ranked in search engines for a keyword—has a major impact on your Web traffic, lead generation and conversions. Research shows that almost half of all search engine users click on a result on the first page, and the higher you rank on that SERP, the better off you are.
Most site owners have questions on how to improve keyword rankings, such as "How does my site rank for keywords I'm targeting?" and "What keywords does my site rank for?" Simple, free keyword ranking tools can answer those questions for you. And this Web rankings data is good to know. But what you really want is to rank higher and to be on top, ahead of competitor sites! For both organic serp and AdWords, higher keyword rank can be achieved with keyword research tools.
A Keyword Research Suite can improve your keyword rankings by giving you more power over your keywords and and what you do with them.

Track Rankings For The Right Keywords

If you're going to bother tracking your keyword rankings in search engines, such as Google, Bing or Yahoo, make sure you're focusing on the right keywords for your website. Too often, people short-change keyword research (assuming they know what keywords their audience is using) or rely too heavily on free, third-party keyword suggestion tools.
The problem with these third-party tools? They're not personalized. They return the same general, popular keywords to everyone, so you have no competitive edge, and no way of knowing how truly relevant they are to your business.
The solution is to base your keyword list on real, private data. Using WordStream for keyword research, you'll be able to leverage your own website data to form a keyword database that is:

  • Private
  • Personalized
  • Extensive
  • Accurate
  • Relevant

When your keyword list is derived from the actual keywords that real people have used to find your site, you know they're relevant to you. Plus, you'll know which keywords are driving the most traffic and conversions. Public keyword tools can only provide vague estimates that are useless when it comes to real search marketing decision-making.

SEO Copywriting

The simplest SEO copywriting definition is: The technique of writing the copy of a website so that it flows and reads well for a page viewer and features selected keywords and phrases that the site owner wants optimized so that the site ranks well for those terms.
That may sound simple but it’s really not that easy to define SEO copywriting content. You cannot repeat a keyword 50 times on a page and expect to rank well for that keyword for the following reasons:

  1. Keyword spamming greatly discourages link building. Only balanced, informative, well-written web content will make the owners of other websites want to create links to your site which is a key component of ranking well with the major search engines.
  2. It makes directory submission impossible. – The editors that determine which sites get added to their directories will read through the first paragraph and see your keyword density as a blatant attempt to artificially enhance your page’s rank.
  3. It makes search engine submission impossible. – The people that review the sites that have been submitted directly to the major search engines for indexing will not only disregard your site completely, they’ll penalize your website for unethical procedures and make it very difficult to find through a search engine.
  4. It alienates your target audience. – Web viewers have very brief attention spans. The very people that you hope to attract with the keywords that you have chosen will read the first sentence and hit their Back buttons immediately because your content is unreadable.

If you want your site to rank well for carefully chosen keywords and phrases, the content of your site must be well-written, well-researched, informative, and rewarding for your viewers to read which is precisely why so many site owners hire professional SEO copywriters to craft the content of their sites.


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